ComScore Introduces Validated Campaign Essentials
This new video validation technology from comScore also delivers insight on whether the video ad was actually seen by a real viewer, bringing these metrics into closer alignment with TV based on a...
View ArticleMaker Studios Takes Third Place in YouTube Partner Channels Ranking
The latest data from comScore's Video Metrix service showed that 181 million U.S. Internet users watched more than 39 billion online content videos in September 2012, while video ad views totaled 9.4...
View ArticleYouTube Investment in VEVO Would Strengthen its Top Position in Online Video...
VEVO is both the number three video content property by unique viewers and the top YouTube Partner Channel by unique viewers. So, VEVO is both a YouTube competitor and a YouTube Partner – a classic...
View ArticleAdWords for Video Makes Reporting More Consistent, Goal-Oriented & Prettier
AdWords for video now displays reach and frequency metrics in the campaign reporting interface, giving marketers and advertisers more insight into how many unique viewers have seen their ad and the...
View ArticleVideo Ad Views Hit All-Time High: 13 Billion
The latest data from the comScore Video Metrix service shows that 182.5 million Americans watched 39.3 billion online content videos in March 2013, while the number of video ad views reached an...
View ArticleVideo Ad Views Reach Another All-Time High: 13.2 Billion in April
The comScore Video Metrix service has just released data that shows 181.9 million Americans watched 38.8 billion online content videos in April 2013, while the number of video ad views reached an...
View ArticleAOL Jumps to 3rd Place in Online Video Content Ranking
According to new data from the comScore Video Metrix service, 182 million Americans watched nearly 41 billion online content videos in May 2013. That's up from 181.9 million Americans, who watched 38.8...
View ArticleVideo Ad Views Surge to Record 20 Billion in June
In June, 183 million Americans watched more than 44 billion online content videos, while the number of video ad views surpassed 20 billion, comScore reports. YouTube also reveals which summer movie and...
View Article48 Billion Video Views, 19.6 Billion Ad Views in July
According to comScore, 187 million Americans watched more than 48 billion online content videos in July. YouTube's U.S. audience swelled 6 percent to 168 million in July, while their ad impressions...
View ArticleAOL Climbs into 2nd Place in Online Video Content Ranking with 71 Million...
In August, 188.5 million Americans watched 46.7 billion online content videos, while the number of video ad views totaled 22.8 billion, according to comScore. AOL has climbed into second place with...
View ArticleAOL Races Past Google to Becomes Top U.S. Video Ad Property
In September 2013, 188.7 million Americans watched 46 billion online content videos, while the number of video ad views totaled 22.9 billion. AOL (fueled by its Adapt.tv acquisition) served the most...
View ArticleMake Way for YouTube Partner Channels in Online Video Rankings
The latest data from comScore showed that 189 million Americans, 87.1 percent of the U.S. Internet audience, watched 49.1 billion online content videos in October 2013, while the number of video ad...
View ArticleVideo Ad Views Have More Than Doubled Since Last Year
Americans watched 47.1 billion online content videos in November 2013, up from 40 billion in November 2012. Meanwhile, video ad views grew to 26.8 billion from 10.5 billion during the same period,...
View ArticleOnline Content Videos Break Record with 52 Billion Monthly Views
Online content video views have exceeded 50 billion a month for the first time on record, as 188.2 million Americans watched 52.4 billion online content videos in December. Meanwhile, video ad views...
View ArticleVideo Ad Views Hit 26.9 Billion in January, SpotXchange Jumps to #1 Spot
According to comScore, 183.8 million Americans watched 48.7 billion online content videos in January 2014, while the number of video ad views totaled 26.9 billion. The number of video ad views is up...
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